Some deal exclusively with book rights, some with film rights, some with both, and some deal with other rights, such as public relations, and some deal with all rights. Agents often need legal knowledge that specifically pertains to publishing, a speciality within general law.
The best agents will be impressed by their clients presentation skills, their knowledge and abilities, and will want - and know how to get - the best for their client. Most agents have many years of knowledge and a long contact list of executives in peripheral businesses, especially in the publicity departments of magazines, newspapers, TV and radio channels. They will represent you, manage you, and should sell you to all they meet. They will look after your public profile, will advise you on future possibilities and opportunities, they will help raise your profile online and offline, and will help hone your public image. They will steer you away from what is not suitable for your particular 'brand'. Your brand is the best 'fit' for what you intend to do in terms of current targets and future aspirations. They will define what you are offering and help you to develop the skills that will land you with the work you seek. To be taken on by a literary agent expect to pay 10% - 15% of your income.
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