Speakers use words to influence the minds of their listerners. Writers use language to affect and influence their readers.
Connotation: A connotation is an implied meaning. Words can have associations other than their literal meaning.
Emotive Language: Writers often seek to arouse certain feelings or emotions in the reader, for example, pity or anger. This can be done by using emotive language e.g. words and phrases that have certain connotations. A reporter writing about a crime could write for example, “a burglar stole some jewellery from Mr Bolton’s house.” This just tells us the facts. If a writer wanted to influence our emotions, they might write, for example, “a heartless burglar stole jewellery of great sentimental value from the frail pensioner, Albert Bolton.” The word ‘heartless’ makes someone sound deliberately cruel. The word “frail” implies vulnerability and helpless. The term ‘of great sentimental value’ tells us how important the jewellery was to Mr Bolton, and increases our sympathy for him.
