Smell, memory and emotion are three aspects of our life that always go together and can enhance mood and a feeling of well being. Business is becoming wise to the art form of using ambient scents to create an atmosphere of harmony and good relationships, described as 'Logo' aromas. For instance, Rolls Royce added to the interior of their vehicles what is described as the 1965 Silver Cloud, the scent of leather and wood. Woolworth created a Christmas scent in 2000 for their shops to entice customers with the scent of winter holidays. During an expedition of Oedipus in 1997, the National Theatre created the scent of human sacrifice, hardly an enjoyable but definitely a memorable experience, and visitors to the Learning Zone at the Millennium Dome were reminded of their school classrooms! Superdrug pumped the scent of chocolate into their shops and executive lounges at airports are sprayed with outdoor aromas of new mown grass, a scent used for centuries by the Santa Maria Novella brand. Hospitals develop a good reputation with the smell of disinfectant, and private hospitals use lavendar to calm and relax visitors and patients. Peppermint is useful for offices to give an emotional lift. Lloyd and TSB have a scent for their banking branches, Dorothy Perkins has a green floral fragrance for its stores, and the Julian Graves chain sells bags of nuts and dried fruit and has a scent to match their trade. Chemicals in the atmosphere are a concern to many people, especially those with allergies or illness.
Lord Northcliffe, owner of the Daily Mail, offered £1000 for the best bunch of sweet peas in Crystal Palace and this was the perfume of preference of the rich and famous in the Roaring 1920s and 1930s. As a healing flower, the sweet pea is said to heal those who are loners, outsiders, who cannot put down roots, or who have no family. The flowers of the sweet pea love the summer but not heat, and love to be by the coast. California is the place to buy, though most commercial sweet pea perfumes are now chemically based. The essential oil is captured by a process of efleurage, where cut flowers are steeped in neutral oils.
Passion flower has a lemony scent, though some have no scent and other quite pungent. Named by the Spanish Catholic missionary monks, it refers to the flower of the passion of Jesus. The corona is the crown of thorns, the three stigmas are the nails, the five lower anthers are the five wounds.
Proprietary branded perfumes have hundreds of ingredients, most controversially from live animals, such as civet and musk deer. Many perfume manufacturers are moving over to entirely chemically produced scents but these are often tested on animals to find out if they cause irritation to eyes or serious allergies. Article by Wendy Stokes https://wendystokes.co.uk
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