A proposal to a publisher needs to include what qualifies you to write the deck (your journey), and why you have chosen your illustrator and what media the illustrator works in. What is a typical purchaser or seeker for this deck. Describe them! Why did you chose the theme? In what way will the cards help with life’s problems, what type of guidance is described, what type of direction or life path? Any omissions or gaps in the overall theme package or have you worked with it sufficiently to know it covers sufficiently the theme?. Upright only or upright and reversed meaning given. Backs of cards, mirror images on backs or not? How many images have been produced and how far along you are with writing the book. How many images still to produce? Most important in your proposal, is how you intend to promote the deck when published, eg., use it yourself for client readings, have a website, promote it on your YouTube channel, promote it on your blog, etc. For beginner or experienced reader? For self or others? Any other similar deck on the market? What is your USP? Do you have suggestion for packaging, such as a mat or bag?
Cards: image, title, subtitle, white border? Astrology, Kabbalah, symbolism, metaphor, elements, numerology, etc.
The guidebook should include:
The importance of the theme and the benefits. How to use the cards? Blessed? Prepared? How stored? How shuffled? How laid out? Titles for Spreads. Sample reading for one or two spreads. Upright meanings only or reversed also? Alphabetical order? Title, subtitle, keywords, affirmation, symbolism meaning, divinatory guidance, channelled message. Additions could be ritual, exercise, creative activity.
Your biography, the artist’s bio.
Article by Wendy Stokes. https://wendystokes.co.uk
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