How to write a press release

A press release informs the media of news that you would like to be published, such as an interview, a feature story, book launch, a radio broadcast, a new service, workshop or course.

Keep the headline brief and informative.
Write the information factually and with minimum embellishments. Avoid hyperbole and tautology. Keep sentences short and punchy.
Write the press release in a way where the editor can copy and paste into their publication without the need to edit.

Answer the 6 questions: Who? What? Where? How? When? Why?

Add your contact details for more information.


Specimen Press Release extract for example: BOOK LAUNCH - The Lightworkers Circle Guide - A Workbook for Spiritual Groups by Wendy Stokes

To local newspapers and radio stations: 

Are you interested in becoming a lightworker? Have you ever wanted to develop your mediumship skills? We are looking for founder members for a new group to explore lightworking and mediumship. You are invited to attend the launch of a twelve week training course to develop your spiritual healing, divination and psychic abilities. Whether you are an experienced medium or a novice, you are welcome to attend. This training course is set out in a step by step course-book and the launch of the course will include tasters of the tutorials from the book.

Venue: The Friends Meeting House, High Lawn, Beaming, Detroit.

Time: 1.30 for a 2pm start. Please do not be late. We are due to finish at 6pm. Contact details for further information: